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Candy Corn, Hat Buckles and Other Great Centresource Branding Victories

The holiday season is upon us and this is the time of year I break out the themed sweaters, pour myself a hot mug of nostalgia and remember my favorite branding and marketing victories at...

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Slogan’s Heroes and Tagline You’re It.

I love a good slogan. I also love a good tag line. But, if you ask most people, the distinctions between the two are blurry. And a lot of the time, the two are used interchangeably. While both are an...

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Short and Sweet: A Letter to Twitter

Dearest Twitter, This is an official thank you note. Not for the copious amount of mindless information available to me at all hours of the day. Not for the introduction of hashtags into my life and,...

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Chocolate Milk Copy

There I was, drinking my chocolate milk juicebox (normal activity for a grown woman, I know) when I looked down and saw this: As a copywriter and appreciator of punchy, bite-sized advertising text, I...

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When Robots Take Over My Job

I always knew one day robots would take over my job. And no offense to CS Maxximus, of course, but I’ve always wanted to believe that the creative arts have a long life ahead of them because they’re...

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Put The Internet To Work For You

Between emails, status updates, tweets, news articles and more, there is a lot of information coming at you all at once on the Internet. The trouble is actually finding a way to harness all of that...

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Why Your Brand Needs a Tumblr Presence

I love Tumblr. It’s the perfect modern blogging platform: built for posts shorter than, well, this one, but for content that’s longer than a 140-character tweet. It’s got amazing social features, too....

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Why Your Website Should be a Garden Not a Building

Over the last week, we stumbled upon a great video from Paul Boag explaining some of his top reasons for continual investment in a website. He hits on several great points but one of those that stood...

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Content Strategy: Let’s Ask the Question Why?

In my last post I spoke about the importance in viewing your website as a garden instead of a building with the benefit of saving valuable time and creating a thriving website full of useful and...

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Why an Editorial Content Calendar is a Must for your Sales Team – and How to...

Most salespeople enjoy reaping the rewards of incoming leads. Typically, these are leads that have done some research already and are ready to jump into the conversation. If these leads came naturally...

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